At Hike, I leveraged Veo3 to generate core video outputs for our performance marketing campaigns, systematically experimenting with prompts and variations to achieve the desired tone and style.

 

Process & Methodology:

I managed the entire production pipeline, from initial creative strategy to final delivery. This began with conceptualization and trend analysis to ensure the content was relevant and engaging. The scripting phase was accelerated with the use of ChatGPT to draft compelling narratives.

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AI-Driven Execution:

For visual production, I utilized Gemini AI to meticulously craft detailed prompts, which were then executed in Veo3 for video generation. A key innovation was generating videos with a green screen, which streamlined the post-production process by allowing for seamless integration of brand UI and custom visual effects.

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Post-Production & Refinement:

The final stage involved a multi-faceted approach to polish the content. ElevenLabs was used to refine and enhance voiceovers, ensuring professional audio quality. All post-production, including compositing, motion graphics, and the implementation of our brand's unique user interface (UI), was expertly handled in Adobe After Effects.

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Outcome:

This project demonstrated a successful and efficient method for scaling video ad creation by integrating advanced AI tools with professional post-production techniques, resulting in a fun and impactful final product.