Elevating Poker: 3D Art Direction
Brief-
We needed to create a look and feel for the game "POKER". As poker was a classy game, the challenge was to give a royal/premium look to the poster as well as Ads.
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Initial look we planned for Ads ( Inspired by Mad man)
This was not working for us, so I started experimenting with 3D in Blender (3D software).
The first render that I did in the blender (cycle)
Thought of keeping everything in black, gray, and gold to have the classy look
Poster -
The initial poster Idea was to use any of the card suits i.e clubs (♣), diamonds (♦), hearts (♥), and spades (♠).
I thought spade is much more suitable for poker. And adding the character inside the spade gave me a royal and rich feeling for my poster.
But I wanted to create poster in blender to get the royal and classy look that we
needed to represent our poker game
For the video Ad, we got learned with our experiments that short Ads i.e less than 6 sec Ads work well for us. So I came up with the concept of showing simple gameplay in a flat lay look within 6 sec.
This Ad worked well for us, we have created almost 10+ flat lay Ads.
